For restaurants that have set up Ordentino and now want to move marketplace customers, regular guests and Google visitors towards their own ordering channel.
1. Marketplaces are useful for the first contact
Lieferando, Wolt and similar platforms have a large customer base. Many people open an app first when they want pizza, kebab, burgers, sushi or lunch.
That can help restaurants. New guests discover your offer, try your food and learn your name. The problem starts afterwards: if the same guest orders through the marketplace the second, third and fourth time, your own customer relationship stays weak.
The strategy should not be to stop using marketplaces altogether. A stronger strategy is to use marketplaces for new customers and Ordentino for repeat direct orders.
2. The goal: make the next order a direct one
After the first order, the guest knows your food. If they were happy, that is the best moment to point them towards your own ordering channel.
They may order through Lieferando or Wolt today. Next time, they should order through your own Ordentino ordering page.
It has to be easy for the guest. Nobody searches for a link for long, and nobody remembers complicated web addresses. The route should be obvious: scan QR code, open menu, order online.
3. The most important first step: include a QR code with every order
The simplest route to more direct orders is a QR code that leads straight to your own Ordentino ordering page.
Place it wherever guests will see it: on a flyer in the bag, as a sticker on the pizza box, on receipts, at the counter, on tables, in the window, on business cards and on takeaway menus.
Keep the line short: Order directly from us next time. Scan the QR code and order online. Choose collection or delivery.
If orders come through external platforms, check their terms. Your own packaging, restaurant, website, social media and Google Business Profile are especially important places for your own direct-order message.
4. A small voucher can trigger the first direct order
Many guests need a small reason to try a new ordering route next time.
The voucher does not need to be large. The aim is not to erode your margins, but to give guests a friendly nudge: order directly from us next time and it will be worth it.
With Ordentino, these promotions can be built neatly into checkout, so the customer enters the code and sees the benefit immediately.
5. Update your Google Business Profile properly
Many guests do not search for your website first. They search on Google or Google Maps for pizza nearby, kebab delivery, restaurant collection, burgers in their city or cafe online ordering.
Check your website link, order link, collection and delivery options, menu, opening hours, photos and description regularly.
If several ordering options appear, set your own Ordentino ordering page as the preferred route wherever possible.
6. The order button must be visible everywhere
Ordentino works best when guests find the order button immediately. Link your ordering page from your website, Google, Instagram, Facebook, WhatsApp Business, email signature, digital menus, QR codes, flyers and packaging.
Use clear labels such as Order online now or Order for collection & delivery. The guest should understand instantly what will happen.
7. Your team needs to know the new ordering route
A common mistake is setting up the system without the team talking about it.
When a customer calls, staff can mention direct online ordering. When someone collects, one short line about the QR code is enough. With regular guests, the team can explain that the online menu can also be used for collection or delivery.
This does not need to be pushy. A short, friendly prompt is enough.
8. Keep menu, prices and delivery times up to date
Your own ordering system only builds trust when the information is right.
Review dishes, prices, additives, allergens, sizes, variants, delivery areas, minimum order values, collection times, delivery times, sold-out products and vouchers regularly.
Your digital menu is now as important as your printed menu.
9. Use promotions deliberately, not randomly
Promotions are strong when they are simple and understandable.
Every promotion should have a clear goal: new customers, collection, direct orders, quieter weekdays or larger baskets.
With Ordentino, restaurants can use promotions and vouchers as part of their own ordering strategy.
10. Measure whether direct orders are growing
You do not need complicated analysis, but you should know whether your actions are working.
Ask how many orders come through Ordentino each week, which voucher codes are redeemed, whether more collection orders are placed through your own channel and which days are strongest.
Use different voucher codes such as FLYER5, BOX5, GOOGLE5 and INSTAGRAM5 to see which channel really brings orders.
30-day plan after launching Ordentino
Days 1 to 3: test your ordering page like a real customer, once for collection and once for delivery. Test vouchers, confirmation emails, kitchen view and the delivery process.
Week 1: add your Ordentino ordering page to your website and update your Google Business Profile.
Week 2: make the QR code visible on flyers, stickers, counter and window.
Week 3: start a small promotion for guests who order directly.
Week 4: review which channels, vouchers and products performed best, then simplify anything that caused friction.
Conclusion: Ordentino is your own ordering channel
Ordentino is not just a technical solution. It is a tool for building more direct customer relationships.
Lieferando, Wolt and other marketplaces can bring new guests. The next step is yours: turn those guests into repeat direct customers.
Show your QR code, update Google, place the ordering page wherever guests look, use simple vouchers, talk to guests and keep your menu current.
That is how Ordentino becomes more than an online ordering system. It becomes a growth channel for your restaurant.
Implementation checklist
Common questions
Should I replace Lieferando or Wolt completely?
Not necessarily. Many restaurants continue to use marketplaces to reach new customers. The stronger approach is often to use marketplaces for visibility while gradually moving repeat guests to your own ordering channel.
Why is my own ordering page important?
Because it makes your restaurant more visible. Guests order directly from you, see your brand, menu and offers, and you build your own digital channel instead of depending only on external platforms.
Is a QR code really enough?
A QR code alone will not solve everything, but it is the simplest start. When the code is visible on packaging, flyers, tables, Google and social media, your ordering page becomes much easier to find.
Which is better: a discount or a free drink?
It depends on the business. A small discount is easy to understand. A free drink can feel more personal and may work especially well for pizza, kebab, burger or collection orders.
How quickly will direct orders grow?
That depends on how actively you show your own channel. If the Ordentino link is hidden somewhere on the website, little will change. If you combine QR codes, Google, flyers, packaging and vouchers, direct orders build faster.
Turn guide ideas into real direct orders
Ordentino brings together an ordering page, digital menu, QR codes, vouchers and order overview so your direct channel is actually used in daily service.