For restaurants, cafes, takeaways, pizzerias and delivery businesses that want to make their direct online order link visible in Google Business Profile.
Why the online order link on Google matters
Guests search Google for phrases such as pizza nearby, kebab delivery, burger collection, restaurant online ordering or cafe open.
Then they see your Google Business Profile, where the next action is decided.
With the right link visible, the journey is short: find restaurant on Google, click Order online, open menu, submit order.
Why the Google order link is so important
Google is the first contact for many guests.
If your online order link is missing or wrong, guests often call, order through another channel or choose another restaurant.
If the link is visible and leads directly to the right ordering page, a Google search can become an order immediately.
1. What is the Google order link?
The Google order link is a link in your Google Business Profile that takes guests directly to online ordering.
Depending on view, region, device and interface, it may appear as Online bestellen, Order online, Pickup and delivery, Food ordering or Place an order.
The label matters less than the destination. The link should go directly to the ordering page.
2. Website link and order link: what is the difference?
The website link usually leads to general restaurant information.
The order link should lead straight to the digital menu, product variants, basket, collection, delivery, payment methods and checkout.
Website link is for information. Order link is for fast online ordering.
3. Which link should be added to Google?
Use the public live ordering page that guests should use long term.
For Ordentino, this is often an address such as restaurant.ordentino.de. With your own domain, a dedicated order subdomain can look even stronger.
The link must be stable, public and correctly set up.
4. Prepare the Ordentino link
Before adding the link to Google, check your Ordentino ordering page.
Google only brings the guest to the link. After that, the ordering page has to work.
Open the page on a smartphone and test the full flow before actively promoting it.
5. Open Google Business Profile
To add the order link, you need access to the restaurant's Google Business Profile. The profile should be verified. You can usually manage it through Google Search or Google Maps.
6. Add the order link on Google
The exact interface can vary by language, device, category and Google update.
Look for areas such as Food ordering, Order online, Pickup and delivery, Links or bookings/orders.
Do not use the internal admin page, kitchen page or a test environment. The guest needs only the public ordering page.
7. Set your own order link as preferred
Some restaurants have several order options on Google, including their own ordering page and external platforms.
Where several links appear, your own Ordentino ordering page should be set as preferred wherever possible.
Many guests click the first visible or easiest link.
8. Test the order link after saving
After adding the link, test it like a real guest.
Do not test only in the admin account or only on a laptop. Search for the restaurant on Google using a smartphone and check the complete ordering journey.
Also test on desktop and in a private browser window.
9. Avoid common mistakes
A wrongly set order link can do more harm than good. Guests who click Order online expect a working order flow.
10. What if other providers are shown?
Some restaurant profiles show order links from third-party providers, especially when a restaurant is listed on external platforms.
That is not automatically wrong, but if you use your own Ordentino channel, check which links appear and whether your own can be preferred.
Do not remove every external channel blindly. First decide your strategy.
11. When should the link be checked again?
An order link is not a one-off task. Check it regularly, especially after changes. Once a month, search for your restaurant, click the order link, add a product to the basket and check checkout.
Checklist: add the Google order link correctly
30-minute guide
First 10 minutes: open your Ordentino ordering page and check that it is the correct live page, the menu is current, collection and delivery work, and prices and times are right.
Next 10 minutes: open Google Business Profile, find the order-link area, add the direct Ordentino link and save.
Last 10 minutes: search for your restaurant on Google, click the order link and test the route on a smartphone.
Conclusion: the Google order link shortens the route to an order
A good Google Business Profile does more than inform. It can trigger orders.
When a guest finds your restaurant on Google, the next step should be simple: click Order online, open menu, choose collection or delivery, send order.
Check your Ordentino ordering page, add the direct link on Google, set it as preferred where possible and test the journey regularly.
Common questions
What is the difference between a website link and an order link?
The website link usually leads to general information about your restaurant. The order link should lead directly to the digital menu with ordering function. Both links are useful, but they have different jobs.
Which link should I add to Google?
Use the public live ordering page that guests should use permanently. With Ordentino, that is often restaurant.ordentino.de. If you have your own domain, an order subdomain is usually even better.
Should I link to the homepage or directly to the ordering page?
For the order link, link directly to the ordering page. The guest has already clicked Order online and expects to be able to order immediately.
Does my Google Business Profile need to be verified?
Yes. According to Google's business-link guidance, the business must be verified before links can be added. Changes can then be reviewed and published on Google Search and Maps.
Can I set my Ordentino ordering page as the preferred link?
If several links are present in the profile, businesses can set a preferred link or preferred online order provider. Whether and how the option appears can vary by profile, category and interface.
What should I do if Google shows other ordering providers?
First check which links are visible. You can try to set your own ordering page as the preferred link. Google also describes ways to remove certain third-party providers from the Business Profile.
How often should I check the order link?
At least once a month, and after domain changes, price changes, new opening hours, public holidays, closure periods or changes to collection and delivery.
Why is smartphone testing so important?
Many guests search and order directly on a smartphone. If the link does not work well there, you lose orders even if everything looks fine on desktop.
Start Ordentino for my restaurant
With Ordentino, you get your own ordering page for collection and delivery, reachable through Google, QR codes, social media or your own domain. Make it easy for guests to order directly from you.